It’s much better to first make a product a small number of users love than a product that a large number of users like. Even though the total amount of positive feeling is the same, it’s much easier to get more users than to go from like to love.

e startup graveyard is littered with people who thought they could skip this step.

To have a successful startup, you need: a great idea (including a great market), a great team, a great product, and great execution.

In the best case, you yourself are the target user. In the second best case, you understand the target user extremely well.

If the company doesn’t yet have users, we try to figure out the minimum thing to build first to test the hypothesis—i.e., if we work backwards from the perfect experience, we try to figure out what kernel to start with.